What's the best thing about living in Shanghai?

Shanghai is such a cosmopolitan city. This city is like a magnet to the world. So Chinese, yet so modern and welcoming to cultures worldwide.

In which area do you live?

I live right by the side of the Huangpu River, the dividing line between the ultra-modern financial district of Pudong and the old, vibrant part of Puxi.

How would you describe the style of your home?

Minimalism. Not much furniture but I have several big bookshelves. I love reading.

Tell us about your commute

Weather permitting, I cycle to work. The journey prepares me to face the day. If not, I take the subway.

Do you have a favourite coffee shop near the office?

I'm not exactly a coffee drinker, instead, I love to drink green tea in Starbucks. Funny? It's true that in China they have tea.

What's a typical work day for you?

There's no 'typical' in my day. Being the founder of an agency means I have to shoulder the bulk of everything. So what I'd do is that I prioritise what needs to be done the night before so that I can dive straight into it when I get to the office.

Assuming you don't have to work late for once, where might you head for a midweek dinner out?

I'd love to be able to spend some time catching up on my reading.

If you could only buy clothes from one designer, who might it be?

I'm a big fan of the minimalist styles of Muji and Uniqlo.

Do you wear anything that has become your 'signature'?

People can always tell if I have a meeting on the day from my attire. I'd wear a long-sleeved light blue shirt and that's my lucky shirt. Which is good because I have a wardrobe full of them.

What was your last big purchase?

This Chinese New Year, I took my parents to visit New Zealand. So beautiful, so expensive, so unforgettable.

If you were having trouble cracking a brief, what or who would you turn to?

Not another piece of advertising, that's for sure. What I'd do is to talk to my young co-workers. We have a bunch of them in the office. They are such a vibrant and inspirational group. They help me to focus on the future.

Can you recommend a little-known area of Shanghai that visitors should go to?

I'd recommend the Xuhui Riverside area. It's a long promenade with museums and cafes and places to rest and relax. Somewhat different from the Former French Concession area.

Do you have a favourite bar or restaurant?

There's this place in Shanghai called Yuzu. It's a Japanese restaurant serving simple and healthy dishes. Nice.

What do you most look forward to doing at weekends?

I look forward to spending much-needed time with my daughter.

Please share some insight into your screen time. Which apps, social media platforms and websites do you use most and how?

Waaaaaay to much screen time, to be honest. In China, WeChat is the go-to superapp that gets things done. From communicating with friends/clients/colleagues/family to checking emails and ordering food delivery, I live on WeChat.

Finally…. what is the answer to the question you would have liked us to ask?

I'm a simple person. Ask me a simple question?